Welcome to the Grand opening… Welcome to H&M Luxury

…. to the launch of the new brand & Other Stories – the luxury brand by H&M…

And yes, you are right – the real launch is tomorrow, BUT today I actually got an invitation to pre-shopping in the new online shop.

This new more exclusive brand offers you a wide range of shoes, bags, accessories, beauty and ready-to-wear to create your own personal style, or story.

 

And what I my immediate opinion after view all the items in the shop? Well, to be honest I feel a bit dissapointed. It’s not that the materials and cuts are awful in anyway, but I might have expected some more exclusive designs and therewith some more feminine classic cuts with simple raw or crazy details. & Other Stories also includes items like that but too many of the items in the first collection, is in my view too boring and with a cut that does not fit many women…

However I also found some items that I actually REALLY like… ofcourse… and yes, not only 10 – So yes, I think my minor dissapointness was due to my VERY high expectations…   🙂

 

So, please remember to enjoy the full collection tomorrow when the online shop is online for everybody and please keep in mind that you also are able to visit physical shops by & Other Stories in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm.

 

To shop & Other Stories online – Press here to go

 

My Favorites

Wedge sandals - Other Stories

Wedge sandals – Other Stories

Wedge heel sandals - Other Stories

Wedge heel sandals – Other Stories

Wedge heel sandals in pattern

Wedge heel sandals in pattern

Two-tone Jeans - Other Stories

Two-tone Jeans – Other Stories

Total tint stick - Other Stories

Total tint stick – Other Stories

The Lake and Stars Body - Other Stories

The Lake and Stars Body – Other Stories

Striped trousers - Other Stories

Striped trousers – Other Stories

Straw hat - Other Stories

Straw hat – Other Stories

Steel Cuff - Other Stories

Steel Cuff – Other Stories

Square frame sunglasses - Other Stories

Square frame sunglasses – Other Stories

Spiral Earrings

Spiral Earrings

Soft bra

Soft bra

Sleeveless blazer

Sleeveless blazer

Satin belt

Satin belt

Round frame sunglasses

Round frame sunglasses

Rhinestone ring

Rhinestone ring

Reverse devoré top - Other Stories

Reverse devoré top – Other Stories

Moiré Anti-Stress Serum

Moiré Anti-Stress Serum

Metallic eye colour

Metallic eye colour

Loose eye colour

Loose eye colour

Leather belt

Leather belt

 

 

Leather clutch Black - Other Stories

Leather clutch Black – Other Stories

Leather clutch

Leather clutch

 

Lip colour

Lip colour

Lip gloss applicator

Lip gloss applicator

Leather ballerinas

Leather ballerinas

La Bruket Face Oil

La Bruket Face Oil

 

Knitted top - Other Stories

Knitted top – Other Stories

Embroidered top - Other Stories

Embroidered top – Other Stories

Draped dress

Draped dress

Chunky bangle Green

Chunky bangle Green

Denim Biker Jacket

Denim Biker Jacket

Double Layer Dress - Other Stories

Double Layer Dress – Other Stories

Double-breasted jacket

Double-breasted jacket

Dramatic Mascara

Dramatic Mascara

Chunky bangle White and blue(inside)

Chunky bangle White and blue(inside)

Camisole

Camisole

Briefs

Briefs

Brass Gem Ring

Brass Gem Ring

Blusher Voile Pink

Blusher Voile Pink

Abigail Lorick Silk Top

Abigail Lorick Silk Top

Asymmetric dress - By Other Stories

Asymmetric dress – By Other Stories

Asymmetric jacket

Asymmetric jacket

Ball earrings

Ball earrings

Ball earrings

Ball earrings

Abigail Lorick Necklace - By Other Stories

Abigail Lorick Necklace – By Other Stories

Abigail Lorick Dress

Abigail Lorick Dress

 

 

 

So my  final words are “I give & Other Stories a Warm Welcome by heating up my credit card a bit”  😉

 

Anne 🙂

 

Owner, whatwhenwhere.dk

 

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Comments
2 Responses to “Welcome to the Grand opening… Welcome to H&M Luxury”
  1. Ud fra dine billeder at dømme, tror jeg da også at jeg sagtens kunne finde noget der 🙂

  2. admin siger:

    Lyder godt Lise… Jeg har ikke selv fået shoppet noget derfra endnu… Men jeg har også haft rygende tralvt på job, men nu åbner butikken jo i morgen her i København – så kan jeg rigtigt komme ind og se og føle på sagerne 🙂

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